{"id":3387,"date":"2023-03-09T15:11:12","date_gmt":"2023-03-09T13:11:12","guid":{"rendered":"https:\/\/neuroom.net\/applications\/shopping-center\/"},"modified":"2023-10-18T15:04:17","modified_gmt":"2023-10-18T13:04:17","slug":"shopping-center","status":"publish","type":"page","link":"https:\/\/neuroom.net\/en\/applications\/shopping-center\/","title":{"rendered":"Shop\u00adping Center"},"content":{"rendered":"

[et_pb_section fb_built=\u201c1\u201d _builder_version=\u201c4.21.0\u201d _module_preset=\u201cd0154822-e1c4-40a0-be1a-b17219f0ec7c\u201d background_image=\u201chttps:\/\/neuroom.net\/wp-content\/uploads\/IMG_0956-scaled-e1652990501472.jpg\u201d background_position=\u201cbottom_center\u201d hover_enabled=\u201c0\u201d global_colors_info=\u201d{}\u201d alt=\u201cShopping Center Loop5 Berlin Weiter\u00adstadt with media tech\u00adno\u00adlogy for visitor enter\u00adtain\u00adment\u201d title_text=\u201cShopping Center Loop5 Berlin Weiter\u00adstadt with media tech\u00adno\u00adlogy for visitor enter\u00adtain\u00adment\u201d sticky_enabled=\u201c0\u201d][et_pb_row _builder_version=\u201c4.20.2\u201d _module_preset=\u201cdefault\u201d positioning=\u201cabsolute\u201d position_origin_a=\u201cbottom_center\u201d vertical_offset=\u201c60px\u201d vertical_offset_tablet=\u201c0px\u201d vertical_offset_phone=\u201c0px\u201d vertical_offset_last_edited=\u201con|tablet\u201d custom_padding=\u201c15px||15px||true|false\u201d global_module=\u201c804\u201d global_colors_info=\u201d{}\u201d][et_pb_column type=\u201c4_4\u201d _builder_version=\u201c4.20.0\u201d _module_preset=\u201cdefault\u201d global_colors_info=\u201d{}\u201d][et_pb_text _builder_version=\u201c4.20.0\u201d _module_preset=\u201cdefault\u201d text_orientation=\u201ccenter\u201d background_layout=\u201cdark\u201d global_colors_info=\u201d{}\u201d]<\/p>\nHome<\/a><\/span><\/span>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u201c1\u201d _builder_version=\u201c4.20.0\u201d _module_preset=\u201ccb39a8ce-2c80-4e86-bf4b-8670f824fae1\u201d global_colors_info=\u201d{}\u201d][et_pb_row _builder_version=\u201c4.20.0\u201d _module_preset=\u201cdefault\u201d width=\u201c100%\u201d custom_padding=\u201d|15px||15px|false|true\u201d global_colors_info=\u201d{}\u201d][et_pb_column type=\u201c4_4\u201d _builder_version=\u201c4.20.0\u201d _module_preset=\u201cdefault\u201d global_colors_info=\u201d{}\u201d][et_pb_text _builder_version=\u201c4.20.2\u201d _module_preset=\u201cdefault\u201d text_orientation=\u201ccenter\u201d global_colors_info=\u201d{}\u201d]<\/p>\n

NeuroomNet in the shop\u00adping center<\/h1>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u201c1\u201d _builder_version=\u201c4.20.0\u201d _module_preset=\u201cdefault\u201d global_colors_info=\u201d{}\u201d][et_pb_row column_structure=\u201c1_2,1_2\u201d module_class=\u201ccentered\u201d _builder_version=\u201c4.20.2\u201d _module_preset=\u201cdefault\u201d custom_padding=\u201c0px||0px||true|false\u201d global_colors_info=\u201d{}\u201d][et_pb_column type=\u201c1_2\u201d _builder_version=\u201c4.20.0\u201d _module_preset=\u201cdefault\u201d global_colors_info=\u201d{}\u201d][et_pb_text _builder_version=\u201c4.20.2\u201d _module_preset=\u201cdefault\u201d global_colors_info=\u201d{}\u201d]<\/p>\n

Control\u00adling the entire shop\u00adping center with NeuroomNet<\/h2>\n

[\/et_pb_text][et_pb_text _builder_version=\u201c4.20.2\u201d _module_preset=\u201cdefault\u201d global_colors_info=\u201d{}\u201d]<\/p>\n

Media tech\u00adno\u00adlogy can present many challenges:<\/strong><\/p>\n

<\/span><\/strong><\/p>\n

<\/div>\n
    \n
  1. Technical failures for which external specia\u00adlists have to be called in?<\/li>\n
  2. High energy costs due to manual control of lighting, heating, air condi\u00adtio\u00adning, and other building func\u00adtions?<\/li>\n
  3. Have trouble opti\u00admi\u00adzing the shop\u00adping experience for your clientele by manu\u00adally control\u00adling music, lighting, and other factors?<\/li>\n<\/ol>\n

    [\/et_pb_text][\/et_pb_column][et_pb_column type=\u201c1_2\u201d _builder_version=\u201c4.20.0\u201d _module_preset=\u201cdefault\u201d global_colors_info=\u201d{}\u201d][difl_lottieimage lottie_file_options=\u201cmedia\u201d upload=\u201chttps:\/\/neuroom.net\/wp-content\/uploads\/shopping_center\u20111.json\u201d loop=\u201con\u201d _builder_version=\u201c4.21.0\u201d _module_preset=\u201cdefault\u201d background_enable_color=\u201coff\u201d global_colors_info=\u201d{}\u201d][\/difl_lottieimage][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u201c1\u201d _builder_version=\u201c4.21.0\u201d _module_preset=\u201c482aec96-4dc6-4187-ac30-80e4466d7bda\u201d use_background_color_gradient=\u201con\u201d background_color_gradient_direction=\u201c219deg\u201d background_color_gradient_stops=\u201crgba(255,255,255,0) 0%|#3c92ca 100%\u201d background_image=\u201chttps:\/\/neuroom.net\/wp-content\/uploads\/pexels-lex-photography-1109543-scaled.jpg\u201d parallax=\u201coff\u201d background_position=\u201cbottom_right\u201d hover_enabled=\u201c0\u201d global_colors_info=\u201d{}\u201d alt=\u201cCustomer service opera\u00adting via keyboard and mouse\u201d title_text=\u201cContact and commu\u00adni\u00adca\u00adtion via mouse click\u201d sticky_enabled=\u201c0\u201d][et_pb_row _builder_version=\u201c4.20.2\u201d _module_preset=\u201cdbf54af8-23ea-41be-a985-a37011f78a0e\u201d scroll_vertical_motion=\u201c0|50|50|100|-1|0|0\u201d global_colors_info=\u201d{}\u201d][et_pb_column type=\u201c4_4\u201d _builder_version=\u201c4.19.5\u201d _module_preset=\u201cdefault\u201d global_colors_info=\u201d{}\u201d][et_pb_text _builder_version=\u201c4.20.2\u201d _module_preset=\u201cdefault\u201d text_orientation=\u201ccenter\u201d custom_margin=\u201d||0px||false|false\u201d global_colors_info=\u201d{}\u201d]<\/p>\n

    Problem & Solu\u00adtion<\/p>\n

    [\/et_pb_text][et_pb_text _builder_version=\u201c4.20.2\u201d _module_preset=\u201cdefault\u201d text_orientation=\u201ccenter\u201d global_colors_info=\u201d{}\u201d]<\/p>\n

    Easily iden\u00adtify and fix technical failures yourself<\/strong><\/h2>\n

    [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u201c1\u201d _builder_version=\u201c4.20.2\u201d _module_preset=\u201cdefault\u201d global_colors_info=\u201d{}\u201d][et_pb_row _builder_version=\u201c4.20.2\u201d _module_preset=\u201cdefault\u201d global_colors_info=\u201d{}\u201d][et_pb_column type=\u201c4_4\u201d _builder_version=\u201c4.20.2\u201d _module_preset=\u201cdefault\u201d global_colors_info=\u201d{}\u201d][et_pb_text _builder_version=\u201c4.21.0\u201d _module_preset=\u201cdefault\u201d global_colors_info=\u201d{}\u201d]<\/p>\n

    In a modern shop\u00adping center today, a wide range of media tech\u00adno\u00adlogy can be found, inclu\u00adding sound systems, video walls, RFID systems, and digital signage, as well as general building tech\u00adno\u00adlogy in areas such as lighting, heating, and secu\u00adrity.
    Mana\u00adging these and resol\u00adving failures quickly and sustain\u00adably is an ongoing task that can cost a lot of time and exper\u00adtise. Problems with data secu\u00adrity, system failures, network malfunc\u00adtions, incom\u00adpa\u00adti\u00adbi\u00adlity of new soft\u00adware, and devices can quickly become very time-consuming and expen\u00adsive.
    But costs for main\u00adten\u00adance of media tech\u00adno\u00adlogy and its orga\u00adniza\u00adtion as well as training your employees in various systems are often just as time-consuming and cost-inten\u00adsive.<\/p>\n

    [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u201c4.20.2\u201d _module_preset=\u201cdefault\u201d background_color=\u201d#3C92CA\u201d custom_padding=\u201c30px|30px|30px|30px|true|true\u201d border_radii=\u201con|10px|10px|10px|10px\u201d global_colors_info=\u201d{}\u201d][et_pb_column type=\u201c4_4\u201d _builder_version=\u201c4.20.0\u201d _module_preset=\u201cdefault\u201d global_colors_info=\u201d{}\u201d][et_pb_text _builder_version=\u201c4.21.0\u201d _module_preset=\u201cdefault\u201d background_layout=\u201cdark\u201d global_colors_info=\u201d{}\u201d]<\/p>\n

    Easily iden\u00adtify and fix technical failures yourself<\/h3>\n
    A cost-effec\u00adtive and easy-to-use option is to centra\u00adlize all this tech\u00adno\u00adlogy via NeuroomNet.
    You don\u2019t need staff with programming skills or cumber\u00adsome training to operate NeuroomNet soft\u00adware, as the monitoring inter\u00adfaces provide a simpli\u00adfied over\u00adview of all your tech\u00adno\u00adlogy. This gives staff the ability to quickly see at a glance where errors are occur\u00adring and how to fix them. In addi\u00adtion, the soft\u00adware faci\u00adli\u00adtates the fulfill\u00adment of compli\u00adance requi\u00adre\u00adments and secu\u00adrity regulations.
    NeuroomNet offers the right balance between auto\u00adma\u00adtion and manual setting options to cover all the func\u00adtions you need for your ever\u00adyday life.<\/div>\n

    [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u201c4.20.2\u201d _module_preset=\u201cdefault\u201d global_colors_info=\u201d{}\u201d][et_pb_column type=\u201c4_4\u201d _builder_version=\u201c4.20.2\u201d _module_preset=\u201cdefault\u201d global_colors_info=\u201d{}\u201d][et_pb_button button_url=\u201d@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjY3OCJ9fQ==@\u201d button_text=\u201cMore about monitoring through NeuroomNet\u201d button_alignment=\u201ccenter\u201d _builder_version=\u201c4.20.2\u201d _dynamic_attributes=\u201cbutton_url\u201d _module_preset=\u201cdefault\u201d global_colors_info=\u201d{}\u201d][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u201c1\u201d _builder_version=\u201c4.21.0\u201d _module_preset=\u201c482aec96-4dc6-4187-ac30-80e4466d7bda\u201d use_background_color_gradient=\u201con\u201d background_color_gradient_direction=\u201c294deg\u201d background_color_gradient_stops=\u201d#3c92ca 0%|rgba(255,255,255,0) 85%\u201d background_image=\u201chttps:\/\/neuroom.net\/wp-content\/uploads\/energiesparen_1622x1080.jpg\u201d parallax=\u201coff\u201d background_position=\u201ctop_center\u201d background_vertical_offset=\u201c45%\u201d global_colors_info=\u201d{}\u201d][et_pb_row _builder_version=\u201c4.20.2\u201d _module_preset=\u201cdbf54af8-23ea-41be-a985-a37011f78a0e\u201d scroll_vertical_motion=\u201c0|50|50|100|-1|0|0\u201d global_colors_info=\u201d{}\u201d][et_pb_column type=\u201c4_4\u201d _builder_version=\u201c4.19.5\u201d _module_preset=\u201cdefault\u201d global_colors_info=\u201d{}\u201d][et_pb_text _builder_version=\u201c4.20.2\u201d _module_preset=\u201cdefault\u201d text_orientation=\u201ccenter\u201d custom_margin=\u201d||0px||false|false\u201d global_colors_info=\u201d{}\u201d]<\/p>\n

    Problem & Solu\u00adtion<\/p>\n

    [\/et_pb_text][et_pb_text _builder_version=\u201c4.20.2\u201d _module_preset=\u201cdefault\u201d text_orientation=\u201ccenter\u201d global_colors_info=\u201d{}\u201d]<\/p>\n

    Save<\/strong> energy and costs<\/h2>\n

    [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u201c1\u201d _builder_version=\u201c4.20.2\u201d _module_preset=\u201cdefault\u201d global_colors_info=\u201d{}\u201d][et_pb_row _builder_version=\u201c4.20.2\u201d _module_preset=\u201cdefault\u201d global_colors_info=\u201d{}\u201d][et_pb_column type=\u201c4_4\u201d _builder_version=\u201c4.20.2\u201d _module_preset=\u201cdefault\u201d global_colors_info=\u201d{}\u201d][et_pb_text _builder_version=\u201c4.21.0\u201d _module_preset=\u201cdefault\u201d global_colors_info=\u201d{}\u201d]<\/p>\n

    Opera\u00adting media equip\u00adment (e.g., having staff manu\u00adally turn equip\u00adment on and off) causes labor costs, and because of this, equip\u00adment is often left running conti\u00adnuously. This results in high energy costs and you may even consider redu\u00adcing media tech\u00adno\u00adlogy, but this would signi\u00adfi\u00adcantly reduce func\u00adtion\u00ada\u00adlity and effi\u00adci\u00adency.<\/p>\n

    [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u201c4.20.2\u201d _module_preset=\u201cdefault\u201d background_color=\u201d#3C92CA\u201d custom_padding=\u201c30px|30px|30px|30px|true|true\u201d border_radii=\u201con|10px|10px|10px|10px\u201d global_colors_info=\u201d{}\u201d][et_pb_column type=\u201c4_4\u201d _builder_version=\u201c4.20.0\u201d _module_preset=\u201cdefault\u201d global_colors_info=\u201d{}\u201d][et_pb_text _builder_version=\u201c4.21.0\u201d _module_preset=\u201cdefault\u201d background_layout=\u201cdark\u201d global_colors_info=\u201d{}\u201d]<\/p>\n

    Save energy and costs<\/span><\/h3>\n
    With a management system like NeuroomNet, you can auto\u00admate turning all devices on and off to reduce run times and power consump\u00adtion!
    Even devices from diffe\u00adrent manu\u00adfac\u00adtu\u00adrers are all managed centrally and can be set via speci\u00adfied times in the calendar func\u00adtion. For example, exceptions can also be set up on public holi\u00addays.
    The service life of your devices is extended because switching sequences can be auto\u00admated and the fuse is not simply swit\u00adched off hard. These sequences miti\u00adgate dama\u00adging wear and tear on your equip\u00adment and mini\u00admize hard\u00adware and soft\u00adware defects, such as with projec\u00adtors whose illu\u00admi\u00adnants require cooling time.<\/div>\n

    [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u201c4.20.2\u201d _module_preset=\u201cdefault\u201d global_colors_info=\u201d{}\u201d][et_pb_column type=\u201c4_4\u201d _builder_version=\u201c4.20.2\u201d _module_preset=\u201cdefault\u201d global_colors_info=\u201d{}\u201d][et_pb_text _builder_version=\u201c4.20.2\u201d _module_preset=\u201cdefault\u201d global_colors_info=\u201d{}\u201d]<\/p>\n

    For more info and sample calcu\u00adla\u00adtions on our energy-saving options, read here:<\/p>\n

    [\/et_pb_text][et_pb_button button_url=\u201d@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjgyMSJ9fQ==@\u201d button_text=\u201cSave energy and money\u201d button_alignment=\u201ccenter\u201d _builder_version=\u201c4.20.2\u201d _dynamic_attributes=\u201cbutton_url\u201d _module_preset=\u201cdefault\u201d global_colors_info=\u201d{}\u201d][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u201c1\u201d _builder_version=\u201c4.21.0\u201d _module_preset=\u201c482aec96-4dc6-4187-ac30-80e4466d7bda\u201d use_background_color_gradient=\u201con\u201d background_color_gradient_direction=\u201c58deg\u201d background_color_gradient_stops=\u201d#3c92ca 0%|rgba(255,255,255,0) 81%\u201d background_image=\u201chttps:\/\/neuroom.net\/wp-content\/uploads\/IMG_0937_b.jpg\u201d parallax=\u201coff\u201d custom_padding=\u201c20vh||18vw||false|false\u201d global_colors_info=\u201d{}\u201d][et_pb_row _builder_version=\u201c4.20.2\u201d _module_preset=\u201cdbf54af8-23ea-41be-a985-a37011f78a0e\u201d scroll_vertical_motion=\u201c0|50|50|100|-1|0|0\u201d global_colors_info=\u201d{}\u201d][et_pb_column type=\u201c4_4\u201d _builder_version=\u201c4.19.5\u201d _module_preset=\u201cdefault\u201d global_colors_info=\u201d{}\u201d][et_pb_text _builder_version=\u201c4.20.2\u201d _module_preset=\u201cdefault\u201d text_orientation=\u201ccenter\u201d custom_margin=\u201d||0px||false|false\u201d global_colors_info=\u201d{}\u201d]<\/p>\n

    Problem & Solu\u00adtion<\/p>\n

    [\/et_pb_text][et_pb_text _builder_version=\u201c4.20.2\u201d _module_preset=\u201cdefault\u201d text_orientation=\u201ccenter\u201d global_colors_info=\u201d{}\u201d]<\/p>\n

    Impro\u00adving the customer shop\u00adping experience through centra\u00adlized building tech\u00adno\u00adlogy<\/h2>\n

    [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u201c1\u201d _builder_version=\u201c4.20.2\u201d _module_preset=\u201cdefault\u201d global_colors_info=\u201d{}\u201d][et_pb_row _builder_version=\u201c4.20.2\u201d _module_preset=\u201cdefault\u201d global_colors_info=\u201d{}\u201d][et_pb_column type=\u201c4_4\u201d _builder_version=\u201c4.20.2\u201d _module_preset=\u201cdefault\u201d global_colors_info=\u201d{}\u201d][et_pb_text _builder_version=\u201c4.21.0\u201d _module_preset=\u201cdefault\u201d global_colors_info=\u201d{}\u201d]<\/p>\n

    A plea\u00adsant shop\u00adping envi\u00adron\u00adment is important to you, but the seasonal and time-of-day demands of building tech\u00adno\u00adlogy make it costly and time-consuming to operate.<\/p>\n

     <\/p>\n

    [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u201c4.20.2\u201d _module_preset=\u201cdefault\u201d background_color=\u201d#3C92CA\u201d custom_padding=\u201c30px|30px|30px|30px|true|true\u201d border_radii=\u201con|10px|10px|10px|10px\u201d global_colors_info=\u201d{}\u201d][et_pb_column type=\u201c4_4\u201d _builder_version=\u201c4.20.2\u201d _module_preset=\u201cdefault\u201d global_colors_info=\u201d{}\u201d][et_pb_text _builder_version=\u201c4.21.0\u201d _module_preset=\u201cdefault\u201d background_layout=\u201cdark\u201d global_colors_info=\u201d{}\u201d]<\/p>\n

    Impro\u00adving the customer shop\u00adping experience through centra\u00adlized building tech\u00adno\u00adlogy<\/span><\/h3>\n
    \n

    A centra\u00adlized building system like NeuroomNet can help. Auto\u00admated processes that react to temporal events and external influences (such as tempe\u00adra\u00adture changes) save you manual control of devices in diffe\u00adrent stores and areas of the center and their costs and allow you to react spon\u00adta\u00adneously and promptly to chan\u00adging requi\u00adre\u00adments. For example, when tempe\u00adra\u00adtures rise in the summer, air condi\u00adtio\u00adning is adjusted and adver\u00adti\u00adsing for ice cream stores can be placed via digital ads.
    Our inno\u00adva\u00adtive visitor flow management solu\u00adtion also gives you the ability to monitor customer traffic in real-time and analyze data on parti\u00adcu\u00adlarly favorable shop\u00adping times, buying beha\u00advior, etc., and send out tail\u00adored content via ads.
    The way this works is that Neuro\u00adom\u00adNet\u2019s visitor coun\u00adting system can reco\u00adgnize via heat map where there is parti\u00adcu\u00adlarly heavy foot\u00adfall and announce information tail\u00adored to the situa\u00adtion either auto\u00adma\u00adti\u00adcally or manu\u00adally by your staff via the displays. This tech\u00adno\u00adlogy can be applied, for example, to manage parking spaces and announce in which blocks free spaces are available.<\/p>\n

    Our soft\u00adware thus offers you the oppor\u00adtu\u00adnity to reduce your opera\u00adting costs while incre\u00adasing your custo\u00admers\u2019 satis\u00adfac\u00adtion through an opti\u00admized shop\u00adping experience.<\/p>\n<\/div>\n

    [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u201c1\u201d _builder_version=\u201c4.20.2\u201d _module_preset=\u201c_initial\u201d global_colors_info=\u201d{}\u201d][et_pb_row _builder_version=\u201c4.20.2\u201d _module_preset=\u201cdefault\u201d background_color=\u201c#D6D6D6\u201d custom_padding=\u201c30px|30px|30px|30px|true|false\u201d border_radii=\u201con|15px|15px|15px|15px\u201d border_color_all=\u201c#D6D6D6\u201d global_colors_info=\u201d{}\u201d][et_pb_column type=\u201c4_4\u201d _builder_version=\u201c4.20.0\u201d _module_preset=\u201cdefault\u201d global_colors_info=\u201d{}\u201d][et_pb_text _builder_version=\u201c4.20.2\u201d _module_preset=\u201cdefault\u201d global_colors_info=\u201d{}\u201d]<\/p>\n

    Further services<\/h3>\n

    [\/et_pb_text][et_pb_text _builder_version=\u201c4.20.2\u201d _module_preset=\u201cdefault\u201d global_colors_info=\u201d{}\u201d]<\/p>\n

    Neuro\u00adom\u00adNet\u2019s services also include:<\/div>\n